For the May Collective 57 event, we’re diving into the art (and strategy) of brand storytelling.

From Spotify Wrapped’s data-driven personalisation to Nike’s emotionally charged campaigns, the best brands today don’t just market. They tell stories. But in a world saturated with content, how do you make your message stand out and actually resonate?

Join us for a fresh, fast-paced session exploring how marketers can use timeless storytelling techniques, improv-inspired tools, and even a dash of AI to turn dry comms into stories worth remembering (and sharing).

We’re joined by Maria Barikhina, brand strategist, storytelling expert, and founder of Zurich Storytellers, for a hands-on talk that blends strategy and storytelling.

What to expect:

🍸A free welcome drink upon arrival

🎤 A keynote talk by Maria Barikhina on what makes brand storytelling work

🌎 Case studies: From global campaigns to common misfires

📖 A simple framework for building better brand stories

🤝 Interactive exercises (yes, you’ll write a story - just one sentence long!)